It is learned that the mysterious Panamanian party showed up on the signing ceremony was LILY SYLVER S.A., the largest jewellery wholesaler in Panama establishment in 2005, with current 80% of the Panamanian jewellery market share. Their success is not just well-known locally in Panama, they also have great impact in most Central and South American countries by exporting.

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The signing and performance of the agreement opens up new channels for Lätt Liv’s global expansion and sets up a bridge for the fast fashion retailing industry in the two countries. This is another big step taken by Lätt Liv to the global market following the agreement signed with Philippine market and Indonesian market.

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During the ceremony, Mr. Jiang Chunfeng, Director of the Overseas Business Dept. Lätt Liv, delivered an important speech. He believed that the cooperation will become an important opportunity for a win-win result both in benefit and development. He also sent his regards, looking forward to creating a prosperous feature in Panama together.

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Nowadays, the traditional department stores and retailers are hard to survive under the strike of rapid growth of E-commerce. However, fast-fashion brands such as the most remarkable Lätt Liv rose and kept up with consumers’ new buying patterns. With the trends of restructuring and reshaping of the retailing industry, Lätt Liv expands rapidly. Till now, there are more than 500 stores opened in China. According to the data report, monthly turnover of a single store exceeded 600,000 RMB, and the total annual growth rate even exceeds 200%.