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Hello – glad you're stopping by

LÄTT LIV, a Swedish phrase, means “Easy Life” and delivers the idea that life is more about simple happiness than passive idleness.

We are a global chain of fast fashion lifestyle department stores based on Asia. With over 4,000 different styles and products on the shelves and hundreds of new arrivals each month, we offer quality household products for all genders and all ages at modest prices. Visiting a Lätt Liv store you can find all your needs and wants. There is always something new for you. Very affordable products of good design are carefully selected to fit a easy life.

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Mission: better LÄTT LIV products, better life 

Give everyone a better everyday life through offering premium products at modest prices.

Vision: to be the world-class leading retailer
To be the preferred choice for consumer-focused services, constantly improved products and experience innovation.

Values: customer obsession, open to change, integrity, co-creating and sharing
 

We have 8 different product categories at our stores. Each month, we change 100 to 300 items so there is always something new waiting for you!

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Many people ask us why we are so cheap? We don't understand this question, instead we ask why everything else is so expensive?

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Lätt Liv's HQ is in Guangzhou where we bring together Chinese and Scandinavian people to deliver product offerings.