At our startup, we began experimenting with personalized mailings and noticed that customers react very differently when offers align with their interests. On the other hand, data collection raises questions: how much information is really needed to avoid crossing privacy boundaries? Where do you think the line between useful personalization and intrusiveness lies?
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How can startups use AI tools for personalized customer outreach?
How can startups use AI tools for personalized customer outreach?
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I was looking for ways to improve customer reach and came across some useful material at https://aloa.co/blog/the-role-of-ai-in-reshaping-customer-outreach-for-startups. I decided to test one of the AI tools—it analyzed user behavior and offered personalized recommendations. At first, I was hesitant about making mistakes and following strange advice, but it turned out that the algorithm did indeed select suitable content. Now we can better understand our audience, but we continue to monitor privacy.