Your position: home > brand concept
Brand Introduction
The happiest countries in the world are in northern
Europe Because of the long night and the cold winter
the relationship between people and living objects is
closer Not to brand identity status, all to comfortable
simplicity first philosophy of life, is the secret of their
sustainable happiness.
LATT LIV hopes to spread the minimalist life philosophy
of northern Europe to every corner of the world, change
people's life attitude with the product aesthetics of art
and life, and re-experience the beauty of life fun. The
problem of product homogenization is becoming
increasingly serious, hindering people's ideal pursuit
of quality of life and seriously affecting young people's
correct interpretation of fashion, personality and
aesthetics.
LATT LIV is a design-driven brand. Through signing
contracts with more than 100 independent fast fashion
designers around the world, it has created over 80%
products with design inspiration and practical functions
A further 20% of the products are produced by more
than 100 buyers around the world who capture the
popular elements, search for the most suitable
manufacturers around the world, continuously optimize
the overall supply chain, invest in high degree of
automation and mass production, and provide people
with good products at a good price.
Brand Story
LATT LIV is a combination of "LATT" and "LIV" in Swedish
LIV English is "life". Convey the value proposition that
"simplicity and enjoyment are the core of life, simplicity is
not laziness and negativity, but positive freedom".
Brand Concept
[consumption-oriented] enables customers to
experience "reasonable but not luxurious" products
through extreme design and extremely high cost
performance, thus liberating people's material pressure
and enjoying shopping happiness.
[emotion orientation], both to reflect the common
demand of "home", also want to reflect the different
personality, no longer blindly pursue extravagance and
waste, also won't blindly pursue cheap and convenient,
and for the interpretation of his own life more rich and
more full of deck, which aspects of life are derived from
the coordination, the pursuit of unity and wholeness.
[environmental protection orientation], design-based,
material-based, eliminate luxury packaging and all
unnecessary processing and color addition; In order
to ensure the health of every customer, we will eliminate
the harmful materials to human body, actively improve
the production process, maximize energy saving,
long-term cooperation with environmental protection
organizations, to provide a variety of environmental
products.