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History 2014-20

We can hardly believe it our self! In 2020 we are now celebrating 6 years in business and what a ride. It feels like yesterday we stood in our first shop, and 5 years later we can hardly count how many we have anymore. We have grown from local to global faster than you can say globalisation. We are honestly, very proud of the achievements and like to share some of our history with you.

Adjust your time to 2014!

2014

Started From Local

July 1st Shenghuc / Shenghuowuyou

(meaning easy life in Chinese) store launched in Zhongshan City, Guangdong, China.

2016

2015

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Awards

2 years in a row we won the Franchise China Star award.

 

In December 2016 LÄTT LIV took home the Top 10 Best Franchisors.

2017

Foreign Investment

In June LÄTT LIV signed agreement with Jade Invest, a giant Swedish investor company, and then marched into the global markets.


We changed the named to LÄTT LIV which is Swedish meaning easy life". The concept of Scandinavian Inspired Lifestyle was created.

Global

In July LÄTT LIV announced globalization business strategy and rolled out overseas expansion.

Rise! New Retail

In August LÄTT LIV held a wealth forum, “Rise! New Retail”, opening the way for real economy.

Global Debut

In August LÄTT LIV reached strategic cooperation agreement to enter Pakistan market.

New Retail Model

In November LÄTT LIV held a grand forum on the new retail model, “2017, the Change”, more than 100 partners signed agreements in the forum, covering most of the Chinese lower-tier markets.

The Philippines

In December LÄTT LIV reached strategic cooperation agreement to enter the Philippines market.

2018

Indonesia

In January LÄTT LIV reached strategic cooperation agreement to enter Indonesia market.

Central America Market

In March LÄTT LIV reached strategic cooperation agreement to enter Panama market.

Miss World

In July Miss World Megan Young attended the grand opening of the first store in the Philippines as LÄTT LIV regional endorser.

Store Image Update

In September LÄTT LIV officially released the third generation of store image all over the world.

Awards

In December LÄTT LIV won the Franchise China Star 2018 once again.

Costa Rica and El Salvador

In September LÄTT LIV reached strategic cooperation agreement to enter Costa Rica and El Salvador market on the same date.

China-ASEAN Expo

In September LÄTT LIV was specially invited to the 15th China-ASEAN Expo, showcasing and displaying various new products appealing to visitors. 

 

Colombia and Ecuador

In November LÄTT LIV reached strategic cooperation agreement to enter Colombia and Ecuador market.

Oceanian Market

In December LÄTT LIV reached strategic cooperation agreement to enter Australia market.

India

In December LÄTT LIV reached strategic cooperation agreement to enter the world’s second-largest market - India.

2019

NASDAQ Screen

In December LÄTT LIV won the Franchise China Star 2018 once again.

Oman

In March LÄTT LIV reached strategic cooperation agreement to enter Oman market.

Malaysia

In March LÄTT LIV reached strategic cooperation agreement to enter Oman market.

Awards 

In April LÄTT LIV won the Top 100 Best Chain Store award, witnessing its fast growth.

New Era of Overseas Market

In March LÄTT LIV International Fair got a great success by signing agreements with partners to further develop overseas market such as U.S., Malaysia, Myanmar, Ghana, Turkey, Russia, Kuwait and more. LÄTT LIV stores spread to 21 countries on 5 continents.

Mr.Hippo Cooperation 

In April LÄTT LIV signed strategic cooperation agreement with Mr. Hippo and hit shelves at Mr. Hippo store in Haikou of China with daily sales above 40,000RMB.

U.S. 

In May LÄTT LIV reached strategic cooperation agreement to enter U.S. market.

Africa Market

In June LÄTT LIV reached strategic cooperation agreements to enter Ghana and South Africa market, marking the start of Africa market.

Latin America

In July LÄTT LIV reached strategic cooperation agreements to enter Dominican Republic and Puerto Rico market.

Unbounded Retail Press Conference

In July LÄTT LIV launched press conference of unbounded retail in Guigyang of China, ending up with great success by signing agreements with over 200 new franchisees respectively.

Europe Market

In August LÄTT LIV reached strategic cooperation agreements to enter Austria and Hungary market, marking the start of Europe market.

Bahrain

In August LÄTT LIV reached strategic cooperation agreement to enter Bahrain market, marking the further development of West Asian market.

JD.COM Investment

In August LÄTT LIV & JD.COM Strategic Cooperation Global Conference was successfully held in Canton Tower, jointly creating a future of unbounded retail.

U.S. First Store

In August LÄTT LIV & JD.COM Strategic Cooperation Global Conference was successfully held in Canton Tower, jointly creating a future of unbounded retail.

Saudi Arabia

In October LÄTT LIV reached strategic cooperation agreement to enter Saudi Arabia market, opening up the Middle East market.

Middle Asia

In October LÄTT LIV reached strategic cooperation agreement to enter Uzbekistan market, opening up the Middle Asia market.

Awards 

In December LÄTT LIV won the Franchise China Star 2019 once again.