History 2014-22
We can hardly believe it our self! In 2022 we are now celebrating 8 years in business and what a ride. It feels like yesterday we stood in our first shop, and 5 years later we can hardly count how many we have anymore. We have grown from local to global faster than you can say globalisation. We are honestly, very proud of the achievements and like to share some of our history with you.
Adjust your time to 2014!
2014
Started from Local
In July LÄTT LIV launched the very first store in Zhongshan of China.
2015
Awards
In November LÄTT LIV won the Top 50 Fast-Growing Franchise China 2015, the Franchise China Star 2015.
2016
Awards
In November LÄTT LIV won the Top 50 Fast-Growing Franchise China 2016, the Franchise China Star 2016 once again.
2017
Foreign Investment
In June LÄTT LIV signed strategic cooperation agreement with Jade Invest, the globally famous investment company from Sweden, marking the start of our international expansion.
Global
In July LÄTT LIV announced globalization business strategy and rolled out overseas market.
Global Debut
In August LÄTT LIV reached strategic cooperation agreement to enter Pakistan market.
The Philippines
In December LÄTT LIV reached strategic cooperation agreement to enter the Philippines market.
2018
Indonesia
In January LÄTT LIV reached strategic cooperation agreement to enter Indonesia market.
Miss World Endorsement
In July Miss World Megan Young attended the grand opening of the first store in the Philippines as LÄTT LIV regional endorser.
Costa Rica and El Salvador
In September LÄTT LIV reached strategic cooperation agreements to enter Costa Rica and El Salvador market.
Oceania Market
In December LÄTT LIV reached strategic cooperation agreement to enter Australia market, marking the start of Oceania market.
Central America Market
In March LÄTT LIV reached strategic cooperation agreement to enter Panama market, marking the start of America market.
China-ASEAN Expo
In September LÄTT LIV was specially invited to the 15th China-ASEAN Expo, showcasing and displaying various new products appealing to visitors.
Colombia and Ecuador
In November LÄTT LIV reached strategic cooperation agreements to enter Colombia and Ecuador market.
India
In December LÄTT LIV reached strategic cooperation agreement to enter the world’s second-largest market - India.
2019
NASDAQ Screen
In February LÄTT LIV hit the NASDAQ screen and shined on the world stage.
Oman
In March LÄTT LIV reached strategic cooperation agreement to enter Oman market.
New Era of Overseas Market
In March LÄTT LIV International Fair got a great success by signing agreements with partners to further develop overseas market such as U.S., Malaysia, Myanmar, Ghana, Turkey, Russia, Kuwait and more. LÄTT LIV stores spread across 21 countries on the 5 main continents.
Malaysia
In April LÄTT LIV reached strategic cooperation agreement to enter Malaysia market.
Africa Market
In June LÄTT LIV reached strategic cooperation agreements to enter Ghana and South Africa market, marking the start of Africa market.
Latin America
In July LÄTT LIV reached strategic cooperation agreements to enter Dominican Republic and Puerto Rico market.
U.S.
In May LÄTT LIV reached strategic cooperation agreement to enter U.S. market.
Europe Market
In August LÄTT LIV reached strategic cooperation agreements to enter Austria and Hungary market, marking the start of Europe market.
Bahrain
In August LÄTT LIV reached strategic cooperation agreement to enter Bahrain market, marking the further development of West Asian market.
U.S. First Store
In September LÄTT LIV made its debut in Queens Center, New York, U.S., gaining great popularity and hitting the record high in terms of daily sales.
Saudi Arabia
In October LÄTT LIV reached strategic cooperation agreement to enter Saudi Arabia market, opening up the Middle East market.
Middle Asia
In October LÄTT LIV reached strategic cooperation agreement to enter Uzbekistan market, opening up the Middle Asia market.
2020
In May, LÄTT LIV officially released the third generation of store image all over the world.
In December, the first favourable products store was opened in Shenzhen by the joint effort of LÄTT LIV and JD.COM, which was over 700 square meters and customized for Generation-Z with better quality products and greater shopping space.
In July, LÄTT LIV updated logistics management system, and expanded warehouse from 15, 000㎡ to 30, 000㎡. Being equipped with WMS System made sure to pick and allocate stocks precisely in the shortest time.
2021
In April, LÄTT LIV reached strategic cooperation agreement with the representatives of Morocco, Mongolia, Mauritius, etc., and planned to open 100 stores in these signatory countries.
In September, LÄTT LIV made its debut in Mongolia, bringing diverse products and new life style experiences to consumers.
In December, LÄTT LIV opened the first store in Mauritius with sales revenue three times higher than the sales target.
In July, the influencer and beauty ambassador attended the grand opening of the first LÄTT LIV store in Morocco. The turnover was twice higher than the sales target in the opening day.
In December, LÄTT LIV reached strategic cooperation agreements with the representative of Myanmar, marking the further development of Southeast Asian market.
