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LÄTT LIV Signed Agreement of Henan Branch Company

LÄTT LIV International, a Scandinavian fast fashion retail concept developed in Sweden, signed a strategic cooperation agreement of Henan branch company at its headquarter in Guangzhou on 3rd April, 2018.

Ms Jin Yan, Vice President of LÄTT LIV, Mr. Yang Baigang, Director of the Operations of LÄTT LIV, Mr. Jiang Chunfeng, Deputy Manager of LÄTT LIV, and other executives of LÄTT LIV attended the signing ceremony.

Founded in 2014, Henan Naxieren Trading Co., Ltd., once Zhengzhou Yueze Trading Co., Ltd., has been engaged in the operation and distribution of garments and groceries. It owns brands such as IHAPPY, JRY, and DABUWAWA, and around 160 stores are running.


Since the new retailing industry grows fast, LÄTT LIV has been constantly searching for partners who would like to devote for the industry as they do. Luckily, they met Henan Naxieren Trading Co., Ltd. We can expect together they would bring fresh air to the Henan market and unprecedented shopping experience to consumers with the easy and nice shopping environment and cost-effective products of LÄTT LIV.

The signing ceremony opens a new chapter to both parties to achieve business success of win-win. Keep watching. The young and vigorous brand LÄTT LIV will be soon recognised and loved by Henan and bloom beautiful blossoms on this beautiful land.

LÄTT LIV is known to introduce the concept of ‘Life into Art and Art into Life’ and the attitude of ‘Born for Home and Live with Quality’ to help people seek the happiness of life. Till now, nearly 6000 kinds of products are sold in a LÄTT LIV store. The cost-effective products and thoughtful services earn not only considerable support from consumers and fans but also brand awareness and reputation. 

In the past year 2017, LÄTT LIV has completed its global development layout and will roll out the plan stage by stage. Stores are opened in Pakistan, Indonesia, the Philippines, and Panama. This Scandinavian fast fashion designer brand will continue to enter other markets in Southeast Asia and the Middle East to expand its world reputation.


Currently LÄTT LIV has opened more than 500 stores across the globe and is now still looking for partners to expand its worldwide retail operations.

LÄTT LIV grows fast with its special business mode and operation mode, even the traditional retail industry is still in the winter. Over 500 stores are opened in China so far, and among them, the monthly top sale has exceeded 600,000 RMB, and the annual total growth has exceeded 200%.

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